SWOT Analysis

Why you need to internally evaluate yourself (SWOT Analysis)

Every single day you make decisions that impact your future in one way or another. While some decisions may be more impactful than others, the goal is to always consider all the outcomes and then choose which will best fit your needs. Likewise, it is important that you regularly analyze yourself so that you are familiar with what strong suits you have and where you need improvement.

By reflecting on yourself in this way you can better recognize what aspects of your life you thrive in as well as what you could improve on. One commonly used self-analysis technique is called the SWOT Analysis, which is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. By writing down each of these as they pertain to your life, you will be able to build a strategy for success that suits you personally.

How to do a SWOT Analysis

To begin, you will want a piece of paper or other means of writing that is broken into four segments that are titled: Strengths, Weaknesses, Opportunities, and Threats. Then, fill out each section as it applies to you as described below.

If this or any of the other elements of the SWOT analysis are difficult for you to come up with yourself, it is helpful to change your perspective and imagine how other people would describe you as it relates to each topic. Be realistic and truthful with yourself and try to be as specific as possible when you can.


Strengths are the things that you are especially good at that give you a distinct advantage over others around you and separates you from the pack. This could be anything including unique skills or talents, strong core values, a strong motivation, a competitive advantage, or anything that you can prevail in naturally.

Your strengths can relate to any aspect of you such as your personality, your career, your business, or your relationships with others. Think hard about these and when you are finished, flip the table and address your weaknesses.


Weaknesses are the areas that need improvement in your life, whether that be something you are purposely avoiding or something you have not mastered yet. It is especially important to be honest with yourself at this stage and write down the things that are holding you back from achieving your goals.

It is important when addressing your weaknesses to look at them as motivation to fix the things that are wrong rather than getting discouraged at them existing. If you look at your weaknesses with the mindset to actively work on and change them, they will soon enough become your strengths instead.


Opportunities are chances or connections that can lead to something good happening. This could include job opportunities, connections to people who can help you, potential business ventures, or any situation that can result in a better you.

Opportunities are everywhere, but they go by unnoticed every day because the receiver is not actively looking for them. By writing down the opportunities you have at hand, you are more inclined to see your next opportunity as it passes by and jump on it.


Threats are anything outside of yourself that can have a negative impact on you. Threats can include toxic relationships, poor habits, underlying problems within your business, or any other obstacle that stops you from being where you want to be.

Similar to opportunities, threats are everywhere and if you are not aware of them, they can lead to devastating results. Understanding the threats that affect you on a day-to-day basis will allow you to address them when they happen and prevent them from bringing you any harm.


At this point, you should have a long list of what you’re doing right, what you’re doing wrong, what can build you up, and what can tear you down. Take time to reflect on each of these and think about the impact each item on the list has on you personally.

I would recommend that you repeat this activity at least twice a year because as time goes on your mindset and situation will forever develop and change.

Moving forward, keep these things at the top of your mind, these are the determinants of whether or not you will be able to build a strategy for success in your life.


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