Imagine you are starting your first day at a new company. As you walk through the lobby, you recognize the CEO of your new company walking in right after you, and then moments later you find yourself sharing an elevator ride up with them. You want to introduce yourself in a way that will leave them impressed and put you on their radar, but without overwhelming them or making them feel forced to listen. This is the idea behind having an elevator pitch and although you may not find yourself physically in an elevator, knowing how to give a short and concise description of yourself and your professional goals can help you make the best impression of yourself to a potential employer.
What is an Elevator Pitch?
An elevator pitch is a brief speech that is used to explain your experience, skills, personality, and goals in thirty-seconds to one-minute. Elevator pitches are especially useful when job searching at career fairs and job expos but can be applied to any situation where a quick professional description of yourself is required.
Much like a resume, it is important that when creating an elevator pitch you tailor your speech to fit the needs and specific aspects that the receiver is listening for. You want to make yourself the best fit for the position and highlight the qualities that are being looked for if they are given to you.
How to make an Elevator Pitch
- Introduce yourself and set the tone. Begin your elevator pitch by introducing yourself and setting the tone of the rest of your conversation. A first impression is usually made within 5 seconds of meeting someone new, so it is important to go into this conversation with a positive and enthusiastic personality, without speaking too fast or rambling.
- Share your skills and experience. Demonstrating your skills and experience is probably the most important part of your elevator pitch because it shows that you have what it takes to get the job and do it correctly. Be sure to cover your experience thoroughly but still briefly because of the time concern.
- Mention your goals. Mentioning your goals is crucial to an elevator pitch because it shows the listener that you are ambitious and will make a positive addition to the company. Your goals can be personal achievements you are shooting for or corporate positions you aspire to reach. Look at mentioning your goals as your opportunity to define your purpose for the speech.
- Call to action. Ending your elevator pitch with a call to action is the final step and the closing of your speech. A call to action is simply asking for whatever it was mentioned previously in your goals section. The benefits of closing your elevator pitch with a call to action are that you will show eagerness and boldness to the listener, and also get an instant response to your elevator pitch’s effectiveness.
Example Elevator Pitch:
Here is an elevator pitch I have used in the past that demonstrates the four points of an elevator pitch previously mentioned.
“Hello, my name is Chase Cabney and I am a Finance student at the University of Central Florida with a passion for sales. My professional experience includes serving as VP of Finance for my professional business fraternity Delta Sigma Pi, as well as a three-month sales internship with Aflac that put me in the field creating appointments and contracting insurance with local small businesses. I hope to gain experience in sales within the technology industry working for a company like yours. Could you tell me of any opportunities for me within your company?”