What is an Elevator Pitch
Imagine you are starting your first day at a new company. As you enter the lobby, you recognize the CEO of your new company walking in the right after you. Moments later, you find yourself sharing an elevator ride up with him/her. You want to introduce yourself in a way that will leave them impressed and put you on their radar. However, you don’t want to overwhelm them or making them feel forced to listen. This is the idea behind having an elevator pitch. You may not actually find yourself physically in an elevator. Nevertheless, knowing how to give a short and concise description of yourself and your professional goals can help you make the best impression of yourself to a potential employer.
Why is an Elevator Pitch Important?
An elevator pitch is a sales technique used to explain your experience, skills, personality, and goals within a minute. Therefore, elevator pitches are especially useful when searching at career fairs and job expos but can be applied to any situation where a quick, professional description of yourself is required.
Much like a resume, you must tailor your speech to fit the needs and specific aspects of the receiver. You want to make yourself the best fit for the position and highlight the qualities you have that they want.
How to Create an Elevator Pitch
Introduce Yourself and Set the Tone
Begin your delivery by introducing yourself and setting the tone for the rest of your conversation. A first impression is usually made within 5 seconds of meeting someone new. It is important to go into this conversation with a positive and enthusiastic personality without speaking too fast or rambling.
Share Your Skills and Experience
Demonstrating your skills and experience is probably the most important part of your elevator pitch. This shows that you have what it takes to get the job and do it correctly. In addition, cover your experience thoroughly yet remain brief because time concerns.
Mention Your Goals
Mentioning your goals is crucial to an elevator pitch because it shows the listener that you are ambitious and will positively contribute to the company. Your goals can be personal achievements you are shooting for or corporate positions you aspire to reach. Look at mentioning your goals as your opportunity to define your purpose for the speech.
Call to Action
Ending your elevator pitch with a call to action is the final step and the closing of your speech. A call to action is simply asking for what was mentioned in the goals section of your speech. The benefits of closing your elevator pitch with a call to action are that you will show eagerness and boldness to the listener. In addition, this will get an instant response to your elevator pitch’s effectiveness.
Example Elevator Pitch
Here is an elevator pitch that properly demonstrates the four points previously mentioned.
“Hello, my name is Chase Cabney, and I am a Finance student at the University of Central Florida with a passion for sales. My professional experience includes serving as VP of Finance for my professional business fraternity Delta Sigma Pi. I also had a three-month sales internship with Aflac that put me in the field, creating appointments, and contracting insurance with local small businesses. I hope to gain experience in sales within the technology industry working for a company like yours. Could you tell me if there are any opportunities for me within your company?”